Hi there! I'm
Annika Wiedera.
a UX/UI designer dedicated
to enhancing visual communication
and user experiences.
WELCOME TO MY SIDE OF THE INTERNET!
Hi, I am Annika, a UX/UI designer from Berlin with a multidisciplinary background in graphic, packaging and branding design. Developing thought-out designs and seeing my ideas come to life is what drives my passion for design! With a bachelor in communication design and four years of experience in UX/UI design I am skilled at developing user-centered products and cohesive design systems. Alongside my product work, I continue to explore graphic and brand design through freelance projects and personal side ventures.
Working inhouse, in branding-, marketing- and packaging design agencies aswell as freelance, I have created eye-catching designs for digital, print and user experiences: Let me see that CV!
From working for over two years as a UX/UI designer at t-online on one of Germany’s largest news platforms, designing experiences used by millions every day, to shaping the visual communication of a virtual-reality company, creating a fitness app that connects runners, and developing a corporate identity for an IT startup, I love seeing my designs come to life across diverse industries!
What i do
UX/UI Design
Developing ideas into fully functioning products with a user-centered approach is important to me. It prioritizes the needs and experiences of humans, making their lives easier and enabling them to achieve more. User testing is integral to this process, ensuring that the final product meets the needs of its intended audience.
go to projectsBranding
The presentation and perception of a brand are crucial for its success. I delve into the brand's core values, defining or refining them and translating them visually for the world to see. By implementating design principles and creating comprehensive style guides, I provide brands with the essential tools for establishing a consistent and impactful corporate design.
go to projectsVisual Communication
My studies in communication design have equipped me with the expertise to handle various forms of visual communication. From designing exhibition booths and creating social media content to crafting impactful campaign posters and delivering persuasive investor pitches, I’ve honed my skills through daily immersion in these tasks during my previous roles.
go to projectsPackaging Design
With my final university project and bachelor thesis centered around packaging design, along with my experience at a renown packaging design agency in Hamburg, this field holds a special place in my heart. Crafting designs that captivate consumers at the point of sale through visual appeal and strategic information placement has always fascinated me.
go to projectsHi there! I'm
ANNIKA WIEDERA
UX/UI & GRAPHIC DESIGNER
a UX/UI designer dedicated
to enhancing visual communication
and user experiences.
